It took mankind quite a few millenniums to evolve. It took the beauty industry just around a century!
And with the pace in which things are going, it seems like this evolution is going to get even more volatile. Women are the tender and more beautiful out of the two sexes. They are pleasant to look at. Throughout the ages, women have been fantasized by the ways in which they can enhance their beauty. However, it is the 20th century that really got things going! Let us look more into this in detail:
1900 – An African American entrepreneur named Annie Turnbo, started a business of selling lotions used for hair straightening, conditioning and growth. Sleek and straight hair was every girl’s dream back then, and so heavy emphasis was being put to that.
1909 – The term “makeover” came when Elizabeth Arden gave a start to her empire of cosmetics.
1913 – Maybelline invented the mascara. To this date, it holds itself as a key accessory that women wear.
1920 – Hollywood’s heyday came into existence, thanks to the more effective line of eyebrow pencils that went into the market that year. Now not only the eyes, but also the brows looked super chic!
1930 – What seemed as a horrible accident soon became a trend on its own! Coco Chanel, the fashion icon, accidentally burnt her skin, while in French Riviera. This look went viral and within no time, there were all sorts of tanning oils out there.
1939 – Historians tell that Hitler had strict laws on German women, urging a ban on makeup to help save resources for the war. However, this did not stop women, who got more enthusiastic about this than ever. The cosmetics industry introduced cardboard boxing to save money. After the wars, there was over a 53% increase in value of the beauty industry.
1950 – The 50s saw the color films come to the center stage, and with it came the newfound attraction in a more colorful makeover for women. Bright rouges caught the eye and women started focusing on pampering and glamorizing themselves.
1960s – Elizabeth Taylor and her Cleopatra look brought back the black eyeliner. A slimmer frame for women was supported by models such as Twiggy.
1970s – The 70s were all about women’s breakout from constraints of femininity. A more natural look was preached in this decade. False eyelashes, glitter and bright colors complemented the disco balls at night clubs.
1980s – The decade of blue eye shadow, aerobics and flashy neon clothing – 80s demonstrated a puffy hairdo, which required Aqua Net and mucho mousse.
1990s – The 90s were very adventurous and the cosmetics industry went ballistic in this decade. There was quite some thought put into innovative makeup. Anti Ageing creams and lotions to lessen the wrinkles were introduced into the market. Thanks to the Pulp Fiction look of Uma Thurman, deep dark nails were a hit!
2002 – Cosmetic surgery got a hike this year. With Botox, facial skin peels, electric wave therapies and collagen lips, the beauty industry got a medical overhaul in this new millennium.
We have seen reports by independent parties, stating that the beauty industry is becoming one of the fastest growing industries at the start of this decade.